Legacy Projects
Before design systems became my daily universe, I shaped digital communication and campaigns for brands like Hugo Boss, Credit Suisse, and DriveNow. Fast timelines, bold ideas, precise storytelling – every project was about making a brand feel sharp and alive in the moment.
These pieces are early building blocks of my practice: quick, crafted, and still echoing in how I design today.
My role: UI Design, Art Direction
Agency: Publicis Sapient, Cologne (GER)
Year: 2020
Agency: Publicis Sapient, Cologne (GER)
My role: UI Design, Print Design, Art Direction
Agency: Newcast, Düsseldorf (GER)
Year: 2016
Credit Suisse — Mastering Swiss Banking Design
When Wolff Olins (London) gave the Swiss banking giant a bold new look, our team at Publicis Sapient (Cologne) took it digital. We translated the redesign into a crisp interface and a flexible design system — turning big-brand banking into a seamless digital experience. Zurich roots, London flair, Cologne craft.
HUGO BOSS — Wardrobe Refreh
The suit brand of choice needed a digital wardrobe refresh. I worked on the website relaunch and a set of campaign microsites that dressed the brand in a sleek, functional interface. The result: a design that not only looked sharp, but also fit the content like a tailored suit.
DriveNow Carsharing — The City is yours
DriveNow */ Carsharing, but make it fun. Together with the team at Newcast (Publicis Group), we designed DriveNow — a collaboration between BMW, MINI, and SIXT. We shaped the full online–offline communication for one of the most remarkable carsharing brands of its time. A smart product wrapped in bold, effective storytelling.