The City is yours

DriveNow */ Carsharing, but make it fun. Together with the team at Isobar Germany, I pitched (and won!) the DriveNow account — a collaboration between BMW, MINI, and SIXT. From digital campaigns to street posters, we shaped the full online–offline communication for one of the most remarkable carsharing brands of its time. A smart product wrapped in bold, effective storytelling.

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