Thoughts on design, technology, and the things in between.

Some thoughts should not disappear

This journal is a place to give ideas a little more room. What you find here is not just commentary, but perspective. Ongoing reflections shaped by practice, observation, and a bit of curiosity.

↓ Articles

A website in a day. And then what?

A website in a day is real. What it buys you is a prototype. Most AI-generated sites look finished, but nobody decided anything. Borrowed styles, no system underneath, no owner for content, security or what happens after launch. AI took the cost out of producing a website. It didn’t take the cost out of deciding what the website should be.

AI and UX: Design moves below the interface

AI is moving design work below the surface. But most teams are still polishing pixels. The interface still matters. It's just no longer the whole product. So more of the real decisions now sit underneath the screen: in content, structure, tokens and rules. That's the part both people and machines rely on. Teams that only polish the screen will get faster. Teams that build the layer underneath will get better.

The Rise of Zero UI: When the interface disappears

Someone spent months designing an airline's date picker. An AI agent just booked a flight without anyone looking at it. That's Zero UI in one sentence. The interface is still there. The person just isn't. When an agent compares three airlines, it reads data, rules and reviews, not your hero image. Brand moves from how things look to how things behave. 

Craft in the Age of AI

Access gives you output. Craft gives you work. Everyone has the same AI tools right now. Almost nobody is using them the same way, and that gap is where the real difference sits. Four pieces landed in my feed this week, all circling the same question from different angles: what happens to craft once execution gets automated.

Infinite Options. Zero Filter.

AI creates options. Strategy decides what becomes real. Generation stopped being the bottleneck a while ago. Nobody rebuilt judgment to match. New article is about that gap — what lets brand design drift into the wrong direction, why "possible" isn't a strategy, and the three questions I use to filter instead of just generating more.

More Use, More Anger: The Mood on AI Is Turning

More use. More anger. The mood on AI is turning, and it's not because the technology got worse. It comes down to what happens once the demo ends and a business has to make the thing actually hold. I wrote about where the anger is coming from, and what it's revealing about companies who thought a tool would fix a structural problem it never touched.

The real cost of replacing humans with AI

Klarna fired 700 people to prove AI could do the job. A year later they were hiring for the same roles. That's the part every "replace to save money" pitch skips. It counts the salary you remove. It never counts what you have to add back in: oversight, review cycles, the person catching the edge case nobody wrote a policy for.

Taste Is Not Enough – The Visual Designer in 2026

AI can now read a layout, describe the hierarchy, generate something passable in seconds. That doesn't kill visual design. It kills the cover that vague craft used to hide behind. If you can't explain why something works, a model can fake your output without your reasoning attached. The real test was never whether a machine can parse your work. It's whether a human still wants it.

Built for AI. Broken by Drift.

You built the foundation right. Clean tokens. Precise documentation. Brand logic translated into rules an AI can actually use. And the output still drifted. Not obviously. Not all at once. Just close enough to pass review, repeated enough times to quietly shift everything. That's the failure mode nobody talks about. And it has nothing to do with your foundation.

Adjusting on the Go – Digital Production Reality These Days

Five teams. One product. Five different directions, and nobody planned it that way. That's digital production right now. Design first, code second stopped being the rule a while ago, it just took longer for anyone to say it out loud. Teams prototype in code before design opens a file. 

Keep up with tech – The Relevance Window Is Shrinking Faster Than We Are

The time it takes to study a new technology now exceeds that technology's relevance window. That's not a motivation problem. That's just the math. New article on why chasing the pace is the wrong game, and what to do instead.

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AI & Future of Work

Design Systems

Design Thinking

Industry & Change

Craft & Creative Culture

Leadership & Experience

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